Mental Health Awareness Week
Agency: Flow Creative | Client: Mental Health Foundation 
Animation: Jordan Painter, Ines Margarida and Winston Tsang.
The Mental Health Foundation is a UK charity whose mission is to help people to thrive through understanding, protecting, and sustaining their mental health. This year I created a look and feel for their annual Mental Health Awareness Week. As part of the official government response to COVID-19, the theme for the week was kindness. I established a brand which fed through animation, fundraising packs, reports and social media content.
Animated and static social posts,
headers and statistics
Downloadable PDFs, supporters packs
and print posters.
Brand guidelines which include tone of voice,
colour palette, text and typography treatment.
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