Mental Health Awareness Week
Agency: Flow Creative | Client: Mental Health Foundation
Animation: Jordan Painter, Ines Margarida and Winston Tsang.
The Mental Health Foundation is a UK charity whose mission is to help people to thrive through understanding, protecting, and sustaining their mental health. This year I created a look and feel for their annual Mental Health Awareness Week. As part of the official government response to COVID-19, the theme for the week was kindness. I established a brand which fed through animation, fundraising packs, reports and social media content.
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/e1ae4092-65c3-402c-b06f-9bb952db495c_rw_1200.gif?h=0ed993b3ab7fc9b7674c6b1c90cb2fdc)
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/c5d6de8a-bd70-4807-9f9f-85b62e2e2129_rw_1200.gif?h=3a7f5ccca8e85e7181c97e8e882cdede)
Animated and static social posts,
headers and statistics
headers and statistics
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/1b03dc4a-7af8-4dd4-b84c-933a95508449_rw_1920.jpg?h=f301d83ae8e5d9eb1b8ea1b26908b626)
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/4bca31fe-003a-4c6a-a82f-0e6ae9a11241_rw_1920.png?h=e5b2b002501b1daf8b5052984f6a26c8)
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/379e53b3-7f0e-4f65-9ee1-ef53cbef2451_rw_1920.jpg?h=3a89fc59cf0e45a36af8871f2fa21906)
Downloadable PDFs, supporters packs
and print posters.
and print posters.
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/851fbad7-2a50-4cc3-88f0-d47716de869e_rw_1920.jpg?h=1c4402278a8c5e9ba5416bb6271b08f2)
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/8a884f0a-4b1c-48c0-8f50-a49e9a9793db_rw_1920.jpg?h=314a0899163667caef16bf306909d3e1)
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/9489d3d0-ba06-45d9-969a-2e11542c9110_rw_1920.jpg?h=053f30731550081758f510f887e8b122)
Brand guidelines which include tone of voice,
colour palette, text and typography treatment.
![](https://cdn.myportfolio.com/4d7c0b79d5b9b0351467be5c6856b023/76008e74-be5c-41f5-8d96-70088c5eb8d2_rw_1920.jpg?h=37807591aa464c3a73dc29ff1266e03e)